My-Mountains in Switzerland - Other
Marketing, Full time
Do you absolutely love mountain sports? Are you an ambitious digital marketer with superior communication skills? Do you have an entrepreneurial mindset and love digital sales? Do you speak German and English?
If you answer yes to all these questions, then join us!
Primarily, this role will design, implement, and drive AdWords campaigns and other marketing initiatives. Specifically, to oversee, monitor, test, and fine tune PPC campaigns to help drive more leads and customer acquisition. This position will be responsible for establishing campaign and ad group strategy, quantifying ROI, and ensuring paid campaigns are performing to their greatest potential.
This role will also be tasked with providing occasional onsite SEO by conducting website (WordPress) audits and looking for areas to improve the SEO, keyword ranking, and overall website performance. The ideal candidate will have specific experience maximizing PPC campaigns with a high attention to detail and analytics, and be passionate about online marketing best practices with an eye to constantly improve function.
There is also the opportunity to create copy & design for creatives. Not the primary focus of this role and not a requirement, but we are open to a high degree of collaborative work, so this position will have a degree of creativity as well.
A person in this role is comfortable in an 'all hands-on deck? environment, loves big challenges and solving problems, is positive and is able to thrive in a startup culture.
Our mission is focused around the people and the product: develop the most user-friendly state of the art booking website for mountain experiences creating a positive impact for the overall industry while working with great people with different cultural backgrounds and expertise. We are building a professional, friendly and people-oriented company with a broad and deep understanding of the world-wide mountain industry.
?Create and execute Google Ad and Facebook Ad campaigns designed to drive leads and acquire new customers.
?Analyse keyword and ad performance/trends, make recommendations to improve ranking, with a focus on customer acquisition, and retention/reengagement.
?Provide onsite SEO on WordPress platform.
?Lead and work cooperatively on keyword optimization/bidding, ads.
?Make recommendations to improve bidding ROI and manage Split A/B testing plans on AdWords, track performance results, and make recommendations for further improvement.
?Assist in strategic direction for new and ongoing campaigns.
?Assist in creating ad copy and design to create compelling and high converting display creatives for display ads and landing pages.
?Compile reports and data to drive account insights and strategy.
What you'll need
?Experience with creating and managing AdWords campaigns. Google AdWords & Google Anayltics certification is a plus. Experience with Facebook Ads also a plus.
?2+ years of applicable experience working with the WordPress platform.
?2+ years of functional experience in SEO/SEM.
?2+ years of marketing services experience.
?Strong organizational, analytical, and communication skills to translate analytics into recommendations, insights, and functional production plans.
?Must be authorized to work in Switzerland.
?Strong written and verbal communication skills.
?Native German and excellent English. Other languages would be considered as a plus.
?Photo & video editing skills a big plus.
-Conditions: to be negotiated. Part-time commitment is also very welcome.
-Be part of an exciting adventure and an interdisciplinary team with highly motivated people.
If you are ready to take over this challenge, we look forward to receiving your application. Please upload your CV and motivation letter.