Chief Customer Officer (CCO)

Finero AG in Zurich area

2017-07-05

Contact


Function

IT / Internet
other, Full time

Offering Equity

Yes

Finero, a fintech startup, is looking for a new Chief Customer Officer (CCO) to lead its marketing and customer support team. Our mission is to simplify everyone’s personal finance management by aggregating their financial information in a safe place, independently of their banking and insurance relationship. We are an early stage startup with lofty goals and big plans for 2017 and beyond.

Description
As the CCO you and your team will be responsible for telling the world and our employees the story of our product. You will be expected to be our chief advocate for our platform and its benefits. You will also be charged with crafting the strategy around the messaging and marketing for new launches. You will also play an integral role in public/media relations, corporate communications, and content creation for our company.

In your role as CCO your job is to provide excellent customer service and to promote this idea throughout the organisation. The goal is to keep the department running in an efficient and profitable manner, to increase customer satisfaction, loyalty and retention and to meet their expectations.

Responsibilities
Strategy and Planning

  • Set a clear mission for marketing and customer service and deploy strategies focused towards that mission.
  • Identify trends and evolving social behaviour that may support the promotion and customer satisfaction of our platform.
Marketing Operations
  • Together with the product team, educate both internal and external stakeholders about our product features and their benefits.
  • Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, customer questions) to articulate the benefits of our products to the world.
  • Speak and present both internally and externally to promote the story of our product.
  • Measure and optimize the buyer journey as it relates to product feature adoption and usage.
  • Connect with influential media outlets and journalists to place stories about company news and other initiatives.
  • Create content regularly to grow the company’s footprint (press releases, corporate announcements, and creative content).
  • Collaborate with prominent members of the company, including executives, to craft and pitch press releases and thought leadership columns.
  • Create and maintain metrics reports on marketing and user activities, effectiveness, and business impact.
  • Analyze marketing and user data to develop insights and make recommendations on areas for optimization.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

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